Elite Coastal Rides Privacy Policy

Last Updated: October 24, 2026

This Privacy Policy explains what personal information Elite Coastal Rides LLC (“ECR,” “we,” “us,” or “our”) collects, how we use and share it, and the choices you have. It applies to our website (elitecoastalrides.com), our online quote tool, and our chauffeur transportation services. By using our website or booking a ride with us, you agree to the practices described here.

1. Information We Collect

We collect the following categories of information:

Booking and contact information: your name, phone number, email address, pickup and drop-off locations, flight details (for airport transfers), and any special requests you provide when you request a quote or book a reservation.
Payment information: when you pay for a reservation, your card is processed by our payment processor. If you choose to save a card on file for future reservations, that payment information is stored with our payment processor; we do not separately store your full card number ourselves.
Website usage information: when you use our website or quote tool, we use analytics services (such as, but not limited to, Google Analytics) to automatically collect standard usage data such as IP address, browser and device type, pages viewed, and referring pages.
Trip and quote details: information such as pickup/drop-off and any additional stop locations, date and time (including a return trip, if applicable), passenger and luggage counts, flight information, and vehicle needs that you provide to request a price estimate or reservation.
Advertising identifiers: if you reach our site through an online ad, we may capture identifiers such as a Google Click ID (gclid) and campaign tags (UTM values, such as source, medium, campaign, term and content). We save these with your quote request and booking record so we can tell which ad, if any, led to your reservation. See Sections 4 and 5 below.
In-vehicle recording: audio and video that may be recorded by dash cameras during rides, as described in Section 3 below.
Communications: records of calls, texts, and emails you exchange with us regarding a reservation or inquiry.

2. How We Use Your Information

We use collected data to:

Provide, confirm, and manage your reservation, including adjusting pickup timing for flight delays
Process payments and collect amounts owed under our Payment Terms & Conditions
Communicate with you about a reservation (confirmations, driver arrival, wait time, changes)
Respond to questions, quote requests, and customer service inquiries
Maintain the safety and security of our passengers, drivers, and vehicle, and to resolve disputes
Understand how our website and quote tool are used, so we can maintain and improve them
Comply with legal obligations and enforce our agreements

We may use online advertising services (such as, but not limited to, Google Ads) to promote our services. Where we do, those services may use conversion-tracking technology so we can understand whether an ad led to a call, quote request, or booking. See Section 4 below for more on cookies, analytics, and advertising technology, including your opt-out options.

3. In-Vehicle Recording (Dash Cameras)

For the safety of our passengers and drivers, and for service-quality purposes, ECR-operated vehicles are equipped with visibly mounted dash cameras that continuously record video and audio during rides. Rides performed by an independent chauffeur may also be recorded. Any vehicle that records displays signage disclosing the recording. By booking, entering the vehicle, and using our services, you consent to this recording, consistent with our Payment Terms & Conditions.

Recordings are stored securely, retained only for as long as reasonably needed for safety, dispute-resolution, or legal purposes, and are not used for any other purpose, such as marketing.

4. Cookies, Website Analytics & Online Advertising

We use analytics services (such as, but not limited to, Google Analytics) on our website and quote tool to understand how visitors use them: how many people visit, which pages they view, and how they found us. These services use cookies and similar tracking technology to do this.

We may also use online advertising services, such as, but not limited to, Google Ads, to promote our services. These services may use cookies or similar technology for purposes such as measuring whether an ad led to a call, quote request, or booking (conversion tracking) and, where enabled, showing relevant ads based on a prior visit to our site (remarketing/retargeting). This may involve sharing a cookie or device identifier with the advertising provider for these purposes. We do not sell your personal information to third parties for their own advertising purposes.

Advertising measurement. When a booking that came from an online ad is paid, we may share limited booking details, such as the ad click identifier, date and amount, with the advertising provider (for example, Google Ads) so we can measure which ads lead to bookings. We do not share your name or contact details for this. You can ask us not to share your booking this way by contacting us.

You can opt out of Google Analytics tracking using Google’s Analytics Opt-out Browser Add-on. You can manage or opt out of personalized advertising generally through Google’s Ads Settings (adssettings.google.com) or industry tools such as optout.aboutads.info, or by adjusting your browser’s cookie settings. We do not currently respond to browser “Do Not Track” signals or Global Privacy Control (GPC) signals, but you can use the opt-out tools described above to manage tracking and advertising preferences.

5. How We Share Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising except as described in Section 4, including Advertising measurement. We share information only as needed to operate our business:

With the driver providing your ride, whether an ECR subcontractor, an ECR team member, or a driver operating under a vehicle-rental or similar arrangement with ECR, to the extent necessary to complete your reservation (pickup/drop-off details, contact information, flight information);
With our payment processor, to process payments and, if you have chosen to save a card on file, to store that payment method;
With service providers who help us operate and understand use of our website, quote tool, analytics, and advertising, such as, but not limited to, Google Analytics, Google Ads, our reservation and customer-management systems, our email delivery provider, and mapping/address-lookup services (for example, Google Maps) used to suggest and verify addresses and calculate distances as you enter trip details;
With our insurance carrier, in connection with a claim;
When required by law, subpoena, or court order, or to protect the safety of our passengers, drivers, or the public.

If ECR is involved in a merger, acquisition, financing, reorganization, or sale of some or all of its assets, your information may be transferred to the successor or acquiring party as part of that transaction, who will continue to be bound by this Privacy Policy unless and until you are notified of any change.

Text messaging. If you opt in to text messages, we use your mobile number only to send messages about your reservation. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third party, except our messaging provider as needed to deliver the messages.

6. Data Retention

We retain booking, payment, and communication records for as long as reasonably necessary to provide our services, satisfy tax and accounting requirements, resolve disputes, and enforce our agreements.

If you have saved a card on file with us, you may ask us to remove it at any time after your ride is complete, and we will do so.

In ECR-operated vehicles, dash cam recordings are made continuously and stored on the in-vehicle device in a loop, with the oldest footage automatically overwritten as new footage is recorded. Depending on how much the vehicle is driven, this typically keeps roughly 3 to 7 days of footage on the device at any given time. If a recording is downloaded in connection with an incident, safety matter, dispute, or legal or insurance need, that downloaded copy is retained for up to 3 years.

7. Your Choices

You may ask us, at any time, what personal information we hold about you, ask us to correct it, or ask us to delete information we no longer need to retain for a legal, safety, or business reason, by contacting us using the information in Section 12.

If you no longer wish to receive non-essential communications from us (for example, a promotional text or email), you can tell us by replying “stop,” by email, or by phone, and we will honor that request.

Depending on where you live, you may also have specific rights under state privacy law; we will honor any such request to the extent it applies to us and is required by law.

8. Children’s Privacy

Our website and quote tool are not directed to children, and we do not knowingly collect personal information online from anyone under 18. Our vehicles may transport minors as passengers when accompanied by an adult who books and is responsible for the reservation, or, for minors aged 13 through 17, when a parent or legal guardian has signed ECR’s Parental Consent for Transportation of a Minor, consistent with our Payment Terms & Conditions (see Child Safety Seats).

9. Data Security

We use reasonable administrative and technical measures to protect the personal information we hold, including relying on established, reputable third-party providers for payment processing and website hosting.

No method of storage or transmission is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may link to third-party sites or services we do not control (for example, Google Maps or our Google Business Profile). This Privacy Policy does not apply to those third-party sites, and we encourage you to review their own privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The version posted at elitecoastalrides.com/privacy-policy is the version currently in effect.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at info@elitecoastalrides.com or (772) 265-9607.